Description

At POST/CON 25 I walk through the practical tactics that make your API discoverable and memorable in Postman’s API Network. With 100,000+ APIs across 18,000 companies, being “good enough” is not the same as being found.

We cover the table-stakes requirements every publisher needs, how to set up Easy Auth so onboarding is frictionless, and why storytelling through collections, notebooks, and flows is the fastest way to earn developer attention. I also dig into domain-specific use cases that actually resonate, how consistent branding builds trust, and why verification badges matter (plus how to get them).