Title: The Dirty Truth About Developer Advocacy With Michael Liendo
Publication: Ready, Set, Cloud!
Author: Allen Helton
Published: November 03, 2023
URL: https://www.readysetcloud.io/podcast/season-1/22/

Learn about the ins and outs of developer advocacy with one of the industry's top DAs: Michael Liendo.


#### Episode Summary

What's the difference between developer advocacy, tech evangelism, and solutions architecture? A few years ago, all these job titles would have sounded made up. But in the mad rush we know as "cloud development", each of them have distinct roles and importance. Join Michael "Focus Otter" Liendo and Allen Helton as they dive into what makes developer advocacy unique and relevant. The two discuss "mid-funnel" advocacy, how teams should utilize DA's, and touch on imposter syndrome.

#### About Michael

Michael is a senior developer advocate for AppSync at AWS. He has a passion for educating others and does so via his blog, videos, and speaking at conferences. Michael focuses on fullstack development and is particularly interested in Micro-SaaS applications. He also goes by Focus Otter, which is his highly recognizable and influential tech brand.

#### Links

* Michael on [Twitter](https://twitter.com/focusotter) and [LinkedIn](https://www.linkedin.com/in/focusotter/)
* [Focus Otter blog](https://blog.focusotter.com/)
* [Hammock-driven development video](https://www.youtube.com/watch?v=f84n5oFoZBc)